Privacy Policy

Last updated: July 2026

At PixieThreads (operated by FashionForge Retail Private Limited, "we", "us", or "our"), we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Information We Collect

• Account data: name, email address, password (hashed)
• Order data: shipping address, phone number, purchase history
• Payment data: we do not store card details; payments are processed by Razorpay
• Device & usage data: IP address, browser type, pages visited (via analytics)

2. How We Use Your Data

• To process and fulfil your orders
• To send transactional emails (order confirmations, shipping updates)
• To improve our website and services
• To send marketing communications (with your consent; you may unsubscribe at any time)

3. Data Sharing

We do not sell your personal data. We share data only with service providers who help us operate our business (logistics partners, payment processors) under strict confidentiality agreements.

4. Your Rights (DPDP Act 2023)

You have the right to access, correct, or erase your personal data, and to withdraw consent at any time. To exercise these rights, email us at support@pixiethreads.in.

5. Data Retention

We retain personal data for as long as necessary to provide services and comply with legal obligations (typically 7 years for financial records per Indian law).

6. Security

We use industry-standard encryption and security controls. However, no transmission over the internet is 100% secure.

7. Contact

Grievance Officer: support@pixiethreads.in · +91 80 4000 1234